The Impact of OTT Providers on the Telecommunications Sector

A Fight for Communication Service Dominance
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Published: 31 Dec 2014

The growing OTT market represents both a threat and an opportunity for telecommunications operators globally. The key drivers in the OTT market includes, the growing availability of high-speed connections, the increasing penetration of smart devices, and the consumer drive for the adoption of technology and services. The major OTT providers are trying to position themselves as the primary portal through which people access the Internet. OTT providers are starting to move beyond building subscriber bases to exploring the delivery of more comprehensive service packages.The aim of the study is to provide insight to participants in the telecommunications sector to effectively respond to the development of the OTT market. It is suggested that operators should leverage their current position and access to the customer.

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