An Insight into Smartphone Plans, Pricing, and Purchasing

Analysis of North American Tier I Mobile Operator Smartphone Trends
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Published: 5 Aug 2016

Innovative pricing options continue to change the landscape for smartphones in North America. While the US model has adopted lease or installment purchasing options, Canadian carriers have maintained the more traditional purchase or subsidy options for customers. This market insight provides an analysis into smartphone plans, pricing, and purchasing in North America. The analysis covers Tier I carrier profiles for AT&T, Sprint, T-Mobile, and Verizon Wireless in the United States; and for Bell Mobility, Rogers, and Telus in Canada.

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