Navigating an Era of Global Digital Transformation—A Customer Perspective

The Future of IT from a Customer Perspective
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Published: 22 Sep 2016

Digital transformation is entering an era of unprecedented change for businesses. Seamless, intelligent, and ubiquitous interactivity is a key IT investment theme for companies across all verticals that want to make a big impact on the future of their organization. This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social Media Management & Marketing Tools, eCommerce/mCommerce, Unified Communications & Collaboration, Infrastructure and Data Centers, Big Data and Analytics, Digital Marketing, Customer Experience Management, Cybersecurity, Internet of Things (M2M), ERP/Supply Chain Management/HR Management. There is section on Internet of Things that explores drivers, challenges, and different phases of implementation. End user companies will be able to benchmark themselves with regard to IT investments while IT companies will learn how to gain a competitive advantage over the next few years.



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