Australian Digital Tech Disruptors 2017

Creating and Transforming Industries Through Digital Means
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Published: 14 Nov 2017

This study explores and analyses 18 technologically innovative companies founded or headquartered in Australia for their technological disruption for the year 2017. These companies operate in a range of industries such as automotive car sharing, fintech, business intelligence and analytics, logistics, customer experience testing, and project management. They share key commonalities of serving as innovative, digital disruptors in their respective markets—changing traditional business models and finding new means through which to generate and deliver value to end users. Companies need to be able to generate continuous value for their customers through on-going research and development (R&D) and innovation. Differentiation is key for retaining a competitive advantage in the market, as the threat from competitors within digital industries remains significant, with typically lower barriers of entry than brick-and-mortar enterprises. There have been unique innovations in capabilities such as Big Data analytics, allowing companies to gain detailed insights into customer behaviours and operational effectiveness, paving way for large-scale market disruption. For Australian start-ups, international expansion and branding are essential to strengthen their reputation for differentiation and gaining a distinct first-mover advantage. Successful business models in Australia should be scaled across overseas markets to minimise the risk of emerging competitor digital platforms securing early market share. Innovative technology applications and industrial capabilities such as Big Data analytics, cloud technology, Internet of Things (IoT), and Artificial Intelligence (AI) are likely to be important in a start-up’s long-term strategy as main or peripheral features. Technology disruptors should continually monitor regulatory changes that could emerge at short notice, limiting some of the operations and capabilities of the organisations that are involved. Regulations can potentially impact functions such as customer data sales or exchanges, autonomous vehicles, peer-to-peer (P2P) lending, and mobile payments. Companies operating in these industries should be highly aware of market-specific regulations and develop contingency plans to prepare for changes to ensure stability or rise in growth. Companies have been analysed in terms of profile, notable achievements, strategic partnerships, acquisitions, new product or service differentiation, funding, and expansion. A strength-weakness-opportunity-threat (SWOT) analysis for each company gives an idea of the most relevant growth factors, in terms of both internal attributes and external forces that are likely to directly impact operation and competitiveness in the market. A summary of key trends, business models, and company strategies serves to highlight the opportunities in the market, challenges that are expected, and the growth potential of the markets analysed.



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