Global Smart TVs Market, Forecast to 2023

As the Competition Intensifies in the Maturing Smart TVs Space, 4K/HDR will Drive Market Growth
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Published: 13 Feb 2018

While the overall LCD TV market has reached a certain level of maturity and has been experiencing shipment declines in many regions, the emergence of 4K TVs is driving demand in developed markets as well as price-sensitive countries like China. Unit shipment for the global smart TVs market is expected to increase from 193.7 million in 2017 to 249.9 million in 2023, at a compound annual growth rate (CAGR) of 4.3%. As the costs of smart TVs – especially high-end TVs that feature large screen sizes and boast of features like 4K, HDR, Dolby Vision, curved displays, and bezel-free designs – continue to sharply drop year-on-year, vendors are rapidly pushing replacements and upgrades to consumers. Unit shipment for 4K TVs continued to grow at a double-digit rate, far outpacing lower-resolution displays like 1080p and 720p. As high-dynamic range (HDR) significantly enhances viewing quality for 4K and HD, this area is seeing growing interest. For all vendors, the goal is to create a best-in-class app ecosystem and to differentiate their TV models to command a premium over other competing UHD and 1080p models. Curved screens are making a splash as well, with screens in sizes ranging from 50 inches to well over 100 inches. Global vendors like Samsung and LG Electronics, as well as Chinese vendors like Hisense and TCL, now possess extensive 4K TV product portfolios and offer support to stream content through apps. This was reflected in 2017 CES announcements that further cemented UHDTVs as the standard for smart TVs, going forward.

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