Malaysian ICT Market Outlook, 2016

Mobile Network Operators (MNOs) to Attract Users with Innovative Strategies as eCommerce and Internet of Things (IoT) Rev Up Growth
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Published: 8 Apr 2016

The Malaysian ICT market is going through a lot of changes and will gain momentum in 2016. The Malaysian government has taken special interest in developing the Internet of Things (IoT) sector, which has resulted in several market partnerships. The country’s eCommerce market is slowly but steadily increasing while its telecom sector has strong competition. Mobile Network Operators (MNO) are using innovative marketing tactics to attract new subscribers and retain existing ones. In the last year, there has been an increase in cyber attacks on Malaysian businesses; the country is now one of the top 10 global countries affected by online banking malware.

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