An End User Perspective on Navigating Digital Transformation in Retail, Global, 2017

Gain a Competitive Advantage Using Insights from IT Buyers
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Published: 31 Oct 2017

The overall research objective is to measure the current use and future decision making behavior toward information technology (IT) in Retail, specifically: Enterprise Mobility Management, eCommerce/mCommerce, Unified Communications & Collaboration (UCC), Infrastructure and Data Centers, Big Data and Analytics’ Omnichannel Marketing, Customer Experience Management, Cyber Security, Internet of Things, Enterprise Content and Business Processes Management, Fintech, and API/CPaaS (Application Programming Interface/Communications Platforms as a Service) Strategy. Frost & Sullivan aims to: • Understand the IT-related challenges organizations face today • Monitor the status of digital transformation including newer solutions such as Artificial Intelligence (AI), Augmented Reality/Virtual Reality (AR/VR), and mCommerce • Assess the current and future use of business communications technologies • Evaluate factors that drive investments in communications technologies • Gauge IT and communications trends • Appraise available IT budgets

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