Brazil Omnichannel Strategies, Forecast to 2021

Local Technology and Innovative Approaches to Reduce Costs, Increase Productivity and Retain Customers as Market Readies for Take-off
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Published: 4 May 2016

This market insight presents an analysis of the current status of omnichannel strategy adoptions in Brazil, as well as selected successful business cases. It also provides a general view of how companies in Brazil are facing the omnichannel reality; an overview of Brazilian consumer behavior and its impact on interactions with companies; market drivers and restraints, trends, and analysis; growth opportunities; and key takeaways. Detailed insights and analysis of initiatives taken by telecommunications and financial industries is also presented, as is a comparison of Brazilian banks' smartphone app adoption.

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