The Rise of the Cloud Service Broker Model: Helping IT Organizations Transform to Support Digital Business

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Published: 20 Jan 2017

What IT leaders have learned is that supporting the needs of a digital business requires more than placing workloads in the cloud; it requires a new way of operating. In recent years, the “IT as a Service” concept has gained favor among forward-thinking businesses, with the IT organization acting as a service broker to the business. In this role, IT employees select, deploy, and manage cloud-based services to optimally meet the objectives of their business stakeholder “clients.” In this report, we examine the service broker model, and consider the challenges and benefits associated with implementing it in the enterprise. We look at how one service and technology provider, DoubleHorn, facilitates adoption of the service broker model; and we assess how the company’s unique BetterClouds platform meets enterprise needs.

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