Western Europe Fixed Messaging Markets

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Published: 19 Apr 2005

The fixed SMS market is beginning to establish itself, since its first launch in late 2000. With the evolution of MMS and PC-based messaging, there are significant developments in enabling non-voice fixed-mobile communication. This opportunity is open to both the fixed and mobile carriers, and overall will expand the market as a whole. It is expected to become a strategically significant area, as messaging will be a cornerstone in the development of fixed-mobile converged services. At the same time a country-by-country approach is essential, given the varying regional dynamics, competitive structures, cultures and industry histories.

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