Janrain: Laying a Secure Foundation for Identity Management and Customer Engagement

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Published: 15 Nov 2017

Whether consumers decided they wanted more personalized services, or online retailers and content companies convinced them that they did, the digital economy is now at a place where personalization is the assumed goal. To get there, enterprises need to know much more about their customers. In turn, customers and potential customers (end users) must be clear about what they want. A management entity must clearly state the rules for engaging in a manner that gives both parties what they want, and then enforce those rules. Companies bringing Customer Identity and Access Management (CIAM) solutions to market are staking their claim to be this entity. This Stratecast report focuses on Janrain’s approach to providing solutions for identity and access management. Janrain manages these end-user/customer identities across multiple domains.

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