The Evolving Consumer Wallet - Over the Top Impacting Consumer Communication Spending

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Published: 14 Apr 2016

The consumer market is driven as much by consumer preferences as by the products and services that are presented by vendors to satisfy those preferences. Successful companies are those that anticipate the market, and prepare offerings which will resonate with evolving consumer demands. This report provides insights that will help business decision makers define the changes coming to the consumer communication services market.

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