Consumer Communication Preferences Survey: Utilizing Consumers' Perception to Meet Their Needs

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Published: 27 Jun 2017

Since 2009, Stratecast has conducted an annual North American Consumer Communication Services (CCS) Survey. This survey is designed to understand consumer perceptions on landline phone, wireless/cellular phone, Internet access and subscription video services. As well as, identify consumers’ use of technologies such as over-the-top (OTT) and Internet access. This report will examine services consumers prefer, factors that contribute to their purchasing decisions, satisfaction levels with their services, and how, when and where they use those services.

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