The New Consumer Communication Services Wallet: Consumption Up, but Spending Down

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Published: 7 Jun 2018

An important metric in assessing the state of the consumer communication services market is the total per consumer spending devoted to such services. This metric—the share of wallet—provides important insights into, not only the importance of communications, but the degree to which a consumer devotes personal resources to satisfy his or her demand for communication services. This report examines the state of consumer communications spending, and provides insights into the reasons that spending is changing over time. It also suggests that a new communications modality is evolving: one which depends more on asynchronous communication methods and broadband delivery. This report will be of interest to communication service providers and those companies providing them with technology.

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