Making Better Decisions: The Role of Big Data and Analytics

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Published: 16 Jan 2015

In this age of converging technologies, the decision to buy can be very complex, and the tools and approaches to decision-making are not well known or widely practiced. This SPIE will attempt to point the way towards an approach to making hard decisions. While the context will be one of business decisions, the applicability is general. Although consumers are unlikely to approach decisions in a formal way, communications solution providers can easily build support systems that help guide a consumer to optimized decision-making.

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