Technologies Transforming Digital Media and Advertising

Technology drivers for Media and Entertainment industry With Analysis on Stakeholders and Their Innovations
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Published: 27 Sep 2017

This research provides an analysis of the numerous opportunities Information and Communication Technology (ICT) offers for the media and advertising industry, where ICT can be applied to solve existing industry challenges. It also identifies unmet needs and technology and application developments that enable innovations and drive market growth for the media industry. The advent of ICT in the media and advertising industry offers the promise of dramatically transforming media activities by offering solutions for micro payments, copyright management, social media analysis, and broadcast scheduling. In brief, this research service provides the following: A brief overview of ICT in the media industry A snapshot on Drivers/Constraints Impact of ICT technologies across the value chain Technology convergence impacting media and advertising Disruptive opportunities and key initiatives Key patents and trends

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