Global Web Event Services Market Outlook, Forecast to 2021

Vendors Unleash the Power of Analytics and Integrations to Drive Growth
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Published: 1 Feb 2017

This research covers the market for cloud-based webinars and webcasts assimilated under the umbrella term web event services. Web events have become an established communications technology for businesses of all size that are looking for compelling and cost-effective ways to get their message out to a large audience. Customers are finding innovative uses of web events to drive their marketing, sales enablement, training and corporate communications strategy. Lower prices and greater ease of use combined with growing use of rich analytics and deeper integration into business workflows are spurring an uptick in adoption. This research provides web event cloud providers and their partners with a detailed analysis of the current and changing dynamics of the fast-evolving marketplace.

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