Mobile Apps in the North American Trucking Industry, 2016–2017

Trucking Apps Evolving Rapidly to Offer $2 Billion Investment Opportunities by 2020
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Published: 6 Apr 2017

Smartphones are not only a gateway for information, they are also increasingly becoming business enablers for the trucking industry. They are driving up efficiency and opening up new opportunities in the trucking ecosystem with a spurt in the growth of dedicated mobile apps for trucking. While only a few drivers attached to large fleets get access to telematics services, owner operators and drivers of small fleets are likely to gain from a slew of mobile-based services due to over 80% smartphone penetration. The North American trucking apps market is becoming an increasingly crowded space, with more than 70 major dedicated trucking apps and a host of new apps being launched every day. Stakeholders across the supply chain—including manufacturers, warehouses, 3PLs, shippers, brokers, carriers, drivers, owner operators, truck stops, fuel stations, repair shops, and end customers—are set to benefit profoundly due to these dedicated services at their fingertips. While on-demand freight matching apps are likely to disrupt the on-road logistics industry, the innovation of fleet optimization apps and driver utility apps are expected to bring in efficiency, convenience, and visibility at various levels for all stakeholders like never before—helping trucking become more nimble and dynamic in response to present day real-time and just-in-time transportation management needs. The North American trucking apps ecosystem has the potential to become a $35.4 billion market by 2025. New participants backed by blue-chip companies and OEMs with large purses are likely to be major disrupters, having the advantage of learning from the mistakes/best practices of the incumbents. This research service is based on trucking apps available as of 2016, and their sustainability is assessed for the period 2017–2020. The geographic scope is North America. Key Questions this Study Will Answer: 1) What are the challenges in the North American trucking industry and how can mobile technology help overcome them? 2) How can the app ecosystem be segmented and what services do these app segments offer? 3) What is the revenue/growth potential of the app segments? 4) What are the key apps in the market and what are their unique service propositions? 5) What are the top 20 apps to watch for during 2016–2020? 6) What new apps likely to be launched during 2017–2020 are expected to disrupt the trucking app ecosystem?

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