Latin American Passenger Vehicle Market Outlook, 2017

Digital Transformation Expected to Propel Growth across the Entire Automotive Value Chain Pushing Sales Volumes Upwards of 5 Million Units
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Published: 16 Mar 2017

Senior management and CEO-level executives in the Latin American (LATAM) automotive value chain state “as-a-service” models focusing on the future of connected cars and harnessing Big Data to better serve consumers as the two biggest themes and top-of-mind-issues in the passenger vehicle market today. However, the LATAM automotive market declined by about 3.5% in 2016 to account for just below 5.0 million units. While Brazil witnessed a decline of almost 20%, dropping below the 2.0 million units mark, Mexico had a record year, reaching over 1.6 million vehicles. In addition, Argentina and Chile returned to the growth trajectory in 2016. Competition for the top spot intensified in 2016, and the year witnessed a number of market share changes. Also, a shift away from cars and towards SUVs was a key trend. As a part of this outlook study, Frost & Sullivan identifies the key disruptive trends that will shape 2017 in the LATAM passenger vehicle market, including: • Digital Transformation of the Industry • Technology Innovation and Regulations • Growing Vehicle Segments • Start-up Boom in LATAM • OEMs Enter Mobility Landscape • Market Differentiators: Standard and Advanced Vehicle Features • Used Cars • eRetailing to Change Face of Aftermarket The study analyses and presents forecasts for Argentina, Brazil, Chile, Colombia, Mexico, and Peru by original equipment manufacturer (OEM) and market. Over the last few years in LATAM, the automotive market has also witnessed immense disruption and changes to traditional structure. The study identifies some of these key companies to watch (C2W) in 2017 (e.g., Canal da Peça, Itaro, EasyCarros, InstaCarro, Sirena, Moovit, plus 10 others). These companies represent a defining business model that has a unique perspective, strength of vision, and that are extremely innovative, thus improving the entire automotive industry. The angle of digital transformation impacting the automotive industry is also discussed through trends and case studies in LATAM. Furthermore, deep-dives provide outlook and disruptive trends for vehicle powertrain technologies, electric vehicles, connected cars, vehicle features, advanced driver assistance systems (ADAS), urban mobility, and the aftermarket in LATAM. The study then concludes with key predictions for 2017. Key Questions This Study Answers: • What is the 2017 market growth forecast, and in which countries is key movement expected? • What are the major advancements emerging concerning powertrain, electric vehicles, connected cars, ADAS, and in-vehicle features in the LATAM region? • What are the top disruptive trends, and how will digital transformation affect the market landscape in LATAM? • What will the new business models and market strategies for sustainable growth look like?



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