An End User Perspective on Navigating Digital Transformation, North America, 2017

Gain a Competitive Advantage Using Insights from IT Buyers
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Published: 11 Oct 2017

The overall research objective is to measure the current use and future decision making behavior toward information technology (IT) in North America, specifically: Enterprise Mobility Management, eCommerce/mCommerce, Unified Communications & Collaboration (UCC), Infrastructure and Data Centers, Big Data and Analytics, Omnichannel Marketing, Customer Experience Management, Cyber Security, Internet of Things, Enterprise Content and Business Processes Management, Fintech, and API/CPaaS (Application Programming Interface/Communications Platforms as a Service) Strategy. Frost & Sullivan aims to: • Understand the IT-related challenges organizations face today • Monitor the status of digital transformation including newer solutions such as Artificial Intelligence (AI), Augmented Reality/Virtual Reality (AR/VR), and mCommerce The top challenge for IT departments continues to be dealing with security concerns (34% of respondents), followed by systems integration (28%), and, aligning IT with business strategies and/or lack of clear IT strategy (25%). The top IT investment drivers include improving productivity (45%), reducing operational costs (38%), and customer experience (31%). Improving digital presence was new on the list of options this year and came in fourth place at 29%. About 60% of respondents in North America plan to increase their IT budgets, with an average increase of 29%. When asked the question “how critical are the following investments for your organization's digital transformation success over the next 5 years,” data analytics and communications/collaboration tools integration with other business software (Microsoft Office, Google G-suite, CRM, ERP, vertical apps) came out ahead. Find out more about what they will be investing in. • Assess the current and future use of business communications technologies • Evaluate factors that drive investments in communications technologies • Gauge IT and communications trends • Appraise available IT budgets



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