Growth Opportunities for Global Wireless Content Sharing Market, Forecast to 2022

BYOD and Need for Simplicity Catalyze Adoption
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Published: 28 Nov 2018

To support modern workers, businesses are seeking to create optimal physical and virtual meeting spaces that foster effective information sharing, creativity and innovation. Businesses are embracing technologies that enhance team collaboration. Key aspects of group collaboration are centered on robust audio, intuitive content sharing and engaging video conferencing, all while allowing users to leverage their choice of devices and content sources for information sharing. As meetings become shorter, more frequent, spontaneous, and less structured, users want to walk into any room any time and start a content sharing session from any device. However, bring-your-own-device (BYOD) trends have led to a diverse mix of devices in business settings which create issues with physical connection interfaces and wireless sharing protocol support. Top selection criteria for wireless content sharing solutions adoption include simplicity, ease of use, and affordability. Security and consistent support across various endpoint devices are top concerns for buyers. Wireless content sharing that eliminates the issues associated with disparate wired connections is widely viewed as an avenue to achieve ease of use and more productive meetings. Two solution configurations dominate the market: those with dongles for attachment to sending devices; and those with software apps downloaded to sending devices. The nascent and fast-growing wireless content sharing market is characterized by an expanding roster of competitors all attempting to differentiate their positioning and advance their product capabilities simultaneously. Larger competitors are typified as offering products at higher average selling prices, and greater depth and breadth of functionality offered from broader portfolios. Smaller competitors have the tendency to offer significantly lower-priced products to address the most commonly required functionality needs.

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