Ad-based Content and Communications: A Lucrative Avenue for the Mobile Industry

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Published: 5 Sep 2008

This white paper explores the mobile advertising market in Europe. It focusses on ad-based content and communication solutions and how they can impact the entire mobile industry. The study is organized in three sections. The first one defines mobile advertising. It also discusses how advertising can be done using mobile communications. The second section analyses the value chain and business models. The third section looks at the situation in Europe through market sizing, company case studies, and future trends.


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