Growth Opportunities in the Global Wearable Devices Market

Excitement pervades the market about wearable device opportunities. Large device manufacturers and niche technology companies are constantly innovating to launch new devices for varied applications. However, market uptake is still limited to a niche customer group due to pricing, battery, data accuracy, data security, and weak business case challenges. Market evolution is expected with the development of sustainable business models such as subscription services and enterprise or vertical specialization. This study outlines key points of inquiry in the wearable devices market and highlights prospective growth opportunities.