Decorative Paints and Coatings Market for Kenya and Tanzania, Forecast to 2020

Construction Boom and Changing Policies are Driving Market Growth
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Published: 23 Mar 2017

The Kenyan and Tanzanian decorative paints and coatings market was worth a combined value of $138.7 million in 2015 and is expected to show promising growth (CAGR of 6%–7%) over the next 5 years. This is due to the significant growth in population and the middle class, government policies that support the development of infrastructure, growing urban migration, and a movement towards cleaner technology. Decorative paints and coatings constitute the greatest portion of the coatings industry within the two countries. Water-based paints constitute approximately 70% of the decorative paints and coatings market. The Kenyan and Tanzanian decorative paints and coatings market is a competitive and price-sensitive market. Lower prices give market participants a competitive advantage, but it is very difficult to achieve, as most of the raw materials are imported. In addition, there is higher brand loyalty in Tanzania; thus any new competitor will have to invest more to market its product. The top 3 market participants (Crown Paints Ltd, Basco Paints, and Insignia Ltd) had a combined revenue market share of over 74.0% in 2015. Geographic scope: Kenya and Tanzania Product scope: Total decorative paints and coatings; water-based decorative paints and coatings; solvent-based decorative paints and coatings Application scope: Residential Study period: 2013 to 2020 Key questions answered include: • What are the historical and forecasted sizes, volumes, and growth rates of the water-based and solvent-based decorative paints and coatings markets in Kenya and Tanzania? • What are the key market drivers and restraints for the total decorative paints and coatings market as well for the water-based and solvent-based paint segments? • Which area shows the most significant potential for growth and what are the contributing factors? Is it water-based or solvent-based paints? • Which are the key market participants and what is their market share? • What type of decorative paints and coatings will dominate the market in the forecast years? • Are the products/services offered today meeting customer needs or is additional development needed? Key target audience: • Current market participants • Potential new entrants • Raw material imports • Potential investors • Financial institutions

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