Strategic Analysis of End-user Preferences in the U.S. Stem Cell Research Tools Markets

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Published: 19 Jul 2010

The primary objective of this study is to measure brand perceptions of tools and technologies currently at the forefront of stem cell research. Stem cell researchers' preferences are assessed for five categories of technologies: bio-imaging and microscopy, cell biology tools, immunochemicals, molecular biology tools, and protein biochemistry tools. Additionally, the study measures researchers' current and future plans for stem cell research as well as their perceptions of equipment manufacturers. One hundred and fifty seven customers of tools and equipment for stem cell research participated in an extensive on-line survey.

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