The Future of Enterprise Communications from a Customer Perspective

Opportunities in the 5 Key Markets in the United States and Europe
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Published: 10 Jan 2014

The overall research objective of the following study was to measure the current use and future decision making behavior toward IT technologies, specifically: audio conferencing, business grade softphones, consumer softphones, headsets, IP telephony, TDM phones, unified communications client, video and web conferencing. It turns out that many IT managers do not understand the meaning of “UC” and “UCC.” Vendors must continue to educate the market and take a more consultative approach to their sales efforts, focusing on business needs and value instead of the technology itself. If they can help reduce regulatory challenges, so much the better, as this is the top roadblock for IT departments today.

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