Mobilized Sales Force Automation Solutions Promise Competitive Advantage in Still-Challenging Economy

Now that sales representatives and their managers are able to have mobile access to their sales force automation (SFA) solutions, everyday selling processes and activities can be automated, accelerated and optimized. This study examines how this market is progressing as mobile-centric app developers, traditional CRM vendors, and other large business suite software providers promote mobilization to both new and current customers. Key trends, solution features and adoption dynamics are discussed. An analysis of the competitive landscape (including participant profiles), revenue/user/channel forecasts, and growth recommendations are included.