Probiotics in Foods and Beverages—Strategic Assessment of the Indian Market

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Published: 31 Dec 2009

Probiotics as a concept first emerged in Japan and quickly spread to the rest of world. There has been spectacular growth in the probiotics market since then and is one of the most prominent success stories in the history of functional foods development worldwide. The Indian probiotics market is however very nascent typically in food & beverage application segments. Despite a small base, the Indian probiotics market for foods & beverages is poised to see high growth fuelled by growing consumer awareness about functional foods & beverages.

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