2011 Mobile Communications Market Outlook in Vietnam

Strong Market Dominance of State-owned Telecommunications Operators a Challenge for New Entrants
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Published: 1 Feb 2013

The Vietnam telecom industry slowed down significantly in 2010, as the mobile communications market had begun to saturate. Mobile penetration rate stood at 128.0 percent in 2010. With few subscribers to sustain growth, direct price competition has been the main strategy of mobile operators. The slowdown in mobile subscriber growth also resulted in a lower year on year growth rate of mobile revenue. Moreover, the operators' dependency on prepaid voice and messaging services coupled with challenges in driving mobile data usage have failed to increase the average revenue per user. Although all licensed mobile operators have started to offer 3G services, take-up of the technology in 2010 remained low due to high cost and lack of content.

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