Malaysia Telecom Market Landscape 2014

Mobile data services and other emerging services will drive the Malaysian Telecom market
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Published: 31 Dec 2014

This report provides an in-depth analysis of the Malaysian Telecom Market with forecasts for the period 2014-2018. The report also provides key industry drivers and restraints. The Malaysian telecom industry experienced significant growth in recent years. Mobile penetration grew from 98.9% in 2008 to 141.2% in 2013, while mobile subscribers grew to 41.9 million at a rate of 54% during the same period. 2013 was a pivotal year for Malaysia’s mobile industry as Maxis lost its market leadership to Celcom. Furthermore, the market saw a decline in voice revenue for the first time. Over-the-top (OTT) applications and value-added services challenged traditional mobile offerings (voice and SMS) and significantly impacted the CSPs business. revenues. In order to grow the overall service revenue and sustain the wallet share from their subscribers, CSPs are exploring new business models such as IoT and Digital Services.

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