Over-the-top (OTT) Video Services Market, India, 2017–2022

The OTT video market in India is gradually becoming a mainstream entertainment destination in the midst of growing Internet users. With the rapid commoditization of data and the ongoing price wars, online video streaming is a more feasible option today than ever before. This has led to the influx of many global, local, and independent platforms in the past year that are hoping to capitalize on this vast growth opportunity in the market. As operators optimize their operations with advertising revenues, they are evolving content strategies and marketing effectively to reach the masses. The focus has shifted from the urban youth to mass market, regional audiences across multilingual backgrounds. There is a disconnect between the total addressable market of Internet users and the served market, as a majority of the population has access to erratic and slow broadband speeds. The focus on Hindi and English programs has gradually shifted toward regional content, thus catering to a larger audience. Monetization of platforms remains one of the biggest challenges for operators, as they depend on advertising for their revenue. The inclusion of regional content has paved the way for mass-market adoption as opposed to the initial niche offering. Live sports and other marquee titles going online has reiterated the growth opportunity for OTT video, attracting global Internet companies to invest and enter this lucrative market.
Published: 4 Jan 2018

  • Total OTT Video Services Market: Market Engineering Measurements, India, 2017
  • Total Data Consumption: Average Monthly Spend —Voice Versus Data, India, 2013 and 2016
  • Total Data Consumption: Data Used by Activities, India, 2017
  • Total Data Consumption: Distribution by Region, India, 2017
  • Change in Data Price, India, 2016–2017
  • Internet User Base— Rural Versus Urban, India, 2017
  • Mobile Phone as the Primary Device for Internet Use—Urban Versus Rural, India, 2017
  • Total OTT Video Services Market: Key Market Drivers, India, 2018–2022
  • Total OTT Video Services Market: Key Market Restraints, India, 2018–2022
  • Total OTT Video Services Market: Active Video Viewers Forecast, India, 2014–2022
  • Total OTT Video Services Market: Video Subscribers* Forecast, India, 2014–2022
  • Total OTT Video Services Market: Subscription* Revenue Forecast, India, 2014–2022
  • Total OTT Video Services Market: Advertising Revenue Forecast, India, 2014–2022
  • Total OTT Video Services Market: Total Market Revenue, India, 2014–2022
  • Total OTT Video Services Market: Average Revenue Per User, India, 2014–2022
  • Total OTT Video Services Market: Market Shares Based on Monthly Active Users*, India, 2017
  • Total OTT SVOD Services Market: Market Share of Key Companies, by Active Subscriptions, India, 2017
  • Total OTT SVOD Services Market: Market Share by Estimated Subscription Revenue, India, 2017
  • Total OTT Video Services Market: Competitive Structure, India, 2017
  • Total OTT Video Services Market: Price and Packages of Leading Operators, India, 2017
  • Total OTT Video Services Market: Features and Technology of Leading Operators, India, 2017
  • Total OTT Video Services Market: Content Library of Leading Operators, India, 2017
  • Total OTT Video Services Market: Competitive Analysis of Leading Services, India, 2017
  • Total OTT Video Services Market: Telecom Partnerships of OTT Platforms, India, 2017
  • Total OTT Video Services Market: Strategic Alliances and Partnerships of OTT Platforms, India, 2017
  • Total OTT Video Services Market: Investments and Funding in OTT Platforms, India, 2017
  • Total OTT Video Services Market: Content Partnerships of OTT Platforms, India, 2017
  • Total OTT Video Services Market: Content Partnerships of OTT Platforms, India, 2017
  • Total OTT Video Services Market: Key Success Factors of Amazon Prime Video, India, 2017
  • Total OTT Video Services Market: Glocal Strategy of Amazon Prime Video, India, 2017
  • Total OTT Video Services Market: Live Sports Offered by OTT Platforms, India, 2017
  • Total OTT Video Services Market: OTT Platforms Offering Regional Content, India, 2017
  • Total OTT Video Services Market: Market Engineering Measurements, India, 2017

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