Australia & New Zealand (ANZ) Network-based Advanced Malware Analysis (NAMA) Solutions Market, Forecast to 2021

The ANZ NAMA market registered a growth rate of 62.1% on a YoY basis in 2016, as enterprises in the region were keen to adopt the NAMA solution as a way to counter the rising threat of advanced malware, many of which were able to bypass traditional and legacy solutions. The increased provisioning of cloud-based NAMA services by vendors was another key growth contributor; in particular, the large number of SMBs in the ANZ region were attracted by the agility and affordability offered by such services. The 2016 ANZ NAMA market can be characterized by the strong uptake of cloud-based NAMA services among ANZ enterprises, which enabled it to overtake the on-premise solutions segment and become the leading market segment. The growing popularity of cloud-based services in the ANZ region is reflected by its impressive YoY growth rate of 81.3%, which has enabled the segment to capture 54.1% of the market share in 2016.
Published: 22 Feb 2018

Australia & New Zealand (ANZ) Network-based Advanced Malware Analysis (NAMA) Solutions Market, Forecast to 2021

Evolving Threats and the Need to Build Cyber Resiliency Driving the Market

The ANZ NAMA market registered a growth rate of 62.1% on a YoY basis in 2016, as enterprises in the region were keen to adopt the NAMA solution as a way to counter the rising threat of advanced malware, many of which were able to bypass traditional and legacy solutions. The increased provisioning of cloud-based NAMA services by vendors was another key growth contributor; in particular, the large number of SMBs in the ANZ region were attracted by the agility and affordability offered by such services. The 2016 ANZ NAMA market can be characterized by the strong uptake of cloud-based NAMA services among ANZ enterprises, which enabled it to overtake the on-premise solutions segment and become the leading market segment. The growing popularity of cloud-based services in the ANZ region is reflected by its impressive YoY growth rate of 81.3%, which has enabled the segment to capture 54.1% of the market share in 2016.

Research Scope

Market trends are analyzed for the study period 2015 to 2021, with the base year being 2016. NAMA solution is the key focus area in this study. The vertical segmentation in this study includes the government, banking, financial services and insurance (BFSI), service provider, manufacturing, education, and other sectors including pharmaceuticals, retail, logistics, oil & gas, energy, mining, agriculture, IT/ITES, e-Gaming, e-Commerce, and BPOs. Companies mentioned in the ANZ NAMA market's competitive landscape include FireEye, Trend Micro, Zscaler, Cisco, Palo Alto Networks, Check Point Software Tech, Proofpoint, McAfee, Symantec, Lastline, AhnLab and other smaller vendors. Countries included in this study are Australia and New Zealand.

Research Highlights

In addition to market growth analysis, the study highlights the key factors driving the ANZ NAMA market. Key drivers are as follows: constant evolution of APT, targeted, and advanced malware attacks drive the need for advanced malware analysis solutions to gain greater visibility into threats; the increasing need for proactive defense solutions drives organizations to invest in holistic security strategies to build up cyber resilient systems; concerns over financial and reputation losses and liabilities continue to drive the adoption of advanced malware analysis solutions; growing concerns over threats to key infrastructure and strong requirements for cyber resiliency are driving government organizations, utilities, and service providers to invest in NAMA solutions.

Key Issues Addressed

  • Is the NAMA solution market growing? How long will it continue to grow, and at what rate?
  • Are the existing competitors structured correctly to meet customer needs?
  • Who are the major solution vendors in different regions and what is their market share?
  • What will be the market trends in terms of NAMA solution adoption?
  • What are the vertical and horizontal market trends?
  • What are the growth opportunities and call to action for the supply chain?

Features of this Research

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