Frost & Sullivan Webinar: Marketing in 2021 – Uncertainty or Opportunity?
Recently, Frost & Sullivan, The Growth Partnership Company,™ conducted a timely webinar, Marketing in 2021: Uncertainty or Opportunity? Adam Kahn, Global Senior Director, Digital Strategy and Marketing Operations, hosted a diverse group of global marketing experts...
Marketing in 2021: Uncertainty or Opportunity?
As the current business landscape continues to be buffeted by an unprecedented global pandemic and the economic impact that is following close behind, it can seem increasingly difficult to forecast or plan for the future. Yet, marketers and other business executives...
Slash, Freeze or Invest: The Role of Marketing in Uncertain Times
Lexico, the Oxford online dictionary, defines counterintuitive as “contrary to intuition or to common-sense expectation (but often nevertheless true).” Further investigation states that counterintuitive behavior often means that you are thinking differently. This is...
Frost & Sullivan Expert Panel Webinar: What Now? Fill Your Lost Trade Show Pipeline
How will marketers replace the demand previously brought forth by events? Are there alternate ways of forming customer connections? How do we remain profitable in times of uncertainty? Frost & Sullivan recently held a webinar, What Now? Fill Your Lost Trade Show...
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