Case History on Business Model Strategy From Within

Moderator:
Stuart Hayton, Managing Director, Weir Minerals

Abstract:

Left field competitors have much less to lose when bringing disruptive solutions to a market. It’s a different story for established players, particularly a market leader. How can long standing businesses reinvent their commercial offerings? What are the obstacles and risks? What are the benefits?

Stuart shares his experience in reframing a traditional aftermarket offering and delivering something very different to a global market.

Key Take-Aways:

• A fresh perspective on introducing a new commercial model that challenges the tried and tested
• Insights from lessons learnt
• How to get buy-in internally as a key success factor