{"id":22578,"date":"2024-08-05T07:26:57","date_gmt":"2024-08-05T07:26:57","guid":{"rendered":"https:\/\/www.frost.com\/events\/innovation\/?p=22578"},"modified":"2024-08-07T09:15:06","modified_gmt":"2024-08-07T09:15:06","slug":"industry-insights-reflecting-on-innovating-for-sustainability","status":"publish","type":"post","link":"https:\/\/www.frost.com\/events\/innovation\/industry-insights-reflecting-on-innovating-for-sustainability\/","title":{"rendered":"Industry Insights: Reflecting on Innovating for Sustainability"},"content":{"rendered":"

World Environment Day and Frost & Sullivan\u2019s 6P Framework <\/strong>
\nWorld Environment Day (WED) is celebrated on June 5th every year, and the themes for this year were land restoration, halting desertification and building drought resilience, all as part of a broader theme, \u201cOur Land Our Future.\u201d We are Generation Restoration.<\/p>\n

To help meet the sustainability challenges ahead, Frost & Sullivan recently launched a 6P framework, shaped by the pathway of Policies to Platforms. It is designed to help transform the future of Environmental, Social and Governance (ESG), Sustainability, and the Circular Economy, a system based on the reuse and regeneration of materials or products. The 6P’s stand for Policies, Products, Processes, People\/Personas, Partnerships and Platforms. This framework also highlights the critical role of technology to drive the three S\u2019s of digital: sustainability – scale, speed and savings.
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\nInnovation Workshop & Tour Takeaways<\/strong>
\nI recently spoke at Frost & Sullivan\u2019s Innovation Workshop & Tour hosted at UC San Diego. The event theme, Innovating for Sustainability, provided an opportunity to discuss the relevance of the 6P model as an industry agnostic framework for delivering \u201cmore with less.\u201d My presentation included a guide to policies, processes and synergies that can influence the design and development of more sustainable products, and opportunities around carbon reduction and resource optimization.<\/p>\n

Here are just a few of the insights and strategies shared by other thought leaders at this highly informative event:<\/strong>
\nJennifer Brace<\/b><\/a>\u00a0\u2013 Chief Futurist at\u00a0Ford Motor Company<\/b><\/a>, kicked off the workshop with a
\nkeynote on Preparing for the Future of Sustainability.<\/em> Jennifer highlighted the importance of both outside-in innovation and understanding customer personas when creating sustainable programs and practices.<\/p>\n

According to Brace, <\/strong>there are six core tenets of being a futurist:<\/strong><\/p>\n