{"id":4318,"date":"2018-02-14T10:02:54","date_gmt":"2018-02-14T10:02:54","guid":{"rendered":"https:\/\/www.pdsxchange.com\/?p=4318"},"modified":"2018-02-14T10:02:54","modified_gmt":"2018-02-14T10:02:54","slug":"navigate-new-era-transformation-disruption-confidence","status":"publish","type":"post","link":"https:\/\/www.frost.com\/events\/innovation\/navigate-new-era-transformation-disruption-confidence\/","title":{"rendered":"How Two Days of Innovation Helped Build a Startup from Scratch"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-4319\" src=\"https:\/\/www.pdsxchange.com\/wp-content\/uploads\/2018\/02\/Kate-OKeeffe-photo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>Kate O\u2019Keeffe<\/strong><br \/>\nSenior Director<br \/>\nCisco Hyper Innovation Living Labs<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>As leader of Cisco\u2019s Hyper Innovation Living Labs (CHILL), I see first-hand the race for breakthrough ideas. Markets are moving fast, and everyone is trying to leapfrog the leaders. Yet, even as big companies become leaner and more agile, too many innovation efforts lead nowhere.<\/p>\n<p>Even if the will and the resources are there, all companies, big and small, find the process of engagement with all the relevant stakeholders exhausting and time consuming.\u00a0By the time you\u2019ve connected with end user customers, industry players, in-company stakeholders and sponsors, investors, subject matter experts, marketing, engineering\u2026 it\u2019s almost time to start the whole damn thing again because no doubt the market will have moved.<\/p>\n<p>We designed CHILL to overcome this through a process we call massive inclusion.\u00a0Anyone who can help deliver a disruptive innovation \u2013 from the frontline user to the CEO\u2014needs to be there in person.\u00a0Here\u2019s how we broke that down when we created a lab around Transforming the Patient Experience of Cancer Care last fall:<\/p>\n<ul>\n<li>We brought the industry together: Walgreens, UCSF, Community Health Network, Vocera, Cisco and a large consumer wearable tech company<\/li>\n<li>We placed on teams senior executives from those corporations who were involved in oncology, patient experience, digitization and innovation<\/li>\n<li>We put them through eight rounds of prototyping and end-user feedback with 40 cancer patients, cancer doctors cancer nurses and pharmacists<\/li>\n<li>We assembled a panel for them to pitch to of CEOs, CSOs and CIOs who had authority to invest in the outcomes<\/li>\n<\/ul>\n<p>In a nutshell, we took two years of iterative development, socialization, and investment decisions and condensed it into two days. One of the outcomes is\u00a0<a href=\"http:\/\/www.myways.io\/index.html\">MyWays<\/a>. MyWays provides a social network environment to coordinate care and information for cancer patients and their caregivers. It engages with users on three levels\u2014clinical, logistical, and emotional.<\/p>\n<p>This brand new startup was conceived, and received its first round of investment, from Cisco and Community Health Network, there in the Living Lab. It\u2019s proof that CHILL is turning the traditional innovation model on its head.<\/p>\n<p><em>Kate O\u2019Keeffe is the Managing Director of CHILL, Cisco Hyperinnovation Living Labs.\u00a0The mission of CHILL &#8211; which is anything but &#8211; is to drive disruptive innovation with and for Cisco customers, bringing together diverse corporations and interests with the goal of generating ideas that will lead to breakthrough services, businesses and products. You can find Kate on Twitter @<\/em>Katecokeeffe<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kate O\u2019Keeffe Senior Director Cisco Hyper Innovation Living Labs &nbsp; &nbsp; As leader of Cisco\u2019s Hyper Innovation Living Labs (CHILL), I see first-hand the race for breakthrough ideas. Markets are moving fast, and everyone is trying to leapfrog the leaders. Yet, even as big companies become leaner and more agile, too many innovation efforts lead [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":4319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27],"tags":[],"coauthors":[],"class_list":["post-4318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pdslog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Two Days of Innovation Helped Build a Startup from Scratch<\/title>\n<meta name=\"description\" content=\"As leader of Cisco\u2019s Hyper Innovation Living Labs (CHILL), I see first-hand the race for breakthrough ideas. Markets are moving fast, and everyone is trying to leapfrog the leaders. 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