F&SFor the past 60 years, Frost & Sullivan has partnered with corporations, cities, governments, and the investor communities to identify, prioritize, and execute on new business opportunities powering clients toward a future shaped by growth.


Leveraging over 60 years of experience helping companies capture growth opportunities around the world, Frost & Sullivan invites you to explore The Growth Innovation Leadership Council. Powered by member-driven Critical Issues, defined as the most important issues companies and industries are facing today, the council provides an invaluable connection to a community of cross-industry thought leaders. Members benefit from exclusive access to the council website, invitations to a host of virtual and in-person industry events, and programming that brings the latest strategies and best practices from the field.

Most importantly, council programs are designed to help members conquer key growth challenges. Members can explore radical new concepts and emerging trends without pressure, build strong peer connections, and prepare to navigate the future with critical insights as their guide.

Each year, Council members vote on the most important issues facing their industry, in their region of the globe. The annual Critical Issues become the key areas of focus for member discussion and Council events throughout the year. Recently, Growth Innovation Leadership Council members determined these Critical Issues for 2022:

1. Strategic Planning for 2030 and Beyond

Areas of focus to include:

  • Curating the strategic roadmap
  • Pivoting in response to changing external factors

2. The War for Talent

Areas of focus to include:

  • Addressing recruitment and retention challenges amidst The Great Resignation
  • Evolving compensation and incentives expectations

3. Integrating New Disruptive Technologies into Your Innovation Portfolio

Areas of focus to include:

  • Scenario visioning for the evolving future and development of 5 and 10 year horizon plans
  • Developing an early warning system for future technology risk assessment

4. Go-to-Market Strategy

Areas of focus to include:

  • Validating value perception and reality
  • Commercializing the value in an optimal way

5. Translating consumer trends into business opportunities

Areas of focus to include:

  • Pivoting products and services to value-based buying
  • Understanding the significance of pandemic driven shifts in consumer behavior

6. Data Valuation and Monetization

Areas of focus to include:

  • Leveraging the internal value of data for more effective decision-making
  • Embedding the value of data in an overall solution

By addressing these issues via data, discussion and insights from experts and peers, the Council helps senior executives sharpen their strategies and enhance the likelihood of successful growth and innovation initiatives.

To learn more or apply for membership, visit the council website here. Or contact Brittney Gasca-Pena, Membership Services Manager, Events and Leadership Councils, at brittney.gascapena@frost.com, today.

Take advantage of the chance to connect with and learn from other industry leaders and keep your pulse on emerging best practices and critical trends – vital to professional and organizational development.