The challenges experienced by the Communication Service Providers (CSPs) in transforming themselves to customer centric organizations differ depending on the state of the market (Emerging/ Transition/ Saturated) they operate in. While customer acquisition is the primary concern in the emerging markets, customer retention holds the highest priority in matured markets.
Enabling customer centricity has been a demanding task, but highly rewarding in terms of the revenue gains and hence in many markets, rolling out innovative services to match the dynamic requirements of the customer has been a top priority for CSPs. CSPs are gradually moving to the next generation of content based services that demand a paradigm change in charging and billing. There is a greater need to integrate service and device management to enhance the end-user experience and increase customer retention. CSP’s ability to differentiate has become dependent on how they transform themselves in the areas of customer experience management, service management, network management and unified charging and billing.
OSS/BSS systems are the key strategic enablers for implementation and monetization of next-generation services, thus helping to attract and retain customers. However most deployments suffer from stove piped OSS/BSS solutions leading to high cost structures and huge operational inefficiencies. This has also resulted in reduced business agility thus affecting operators’ ability to remain competitive and retain industry-best cost performance.
"Click Here to Register" Join Nokia Siemens Networks and Frost & Sullivan to take a hard look at the emerging trends in the OSS/BSS and the network management sector and how they act as important levers to deliver an enhanced customer experience. Topics of discussion include:
- Service Provider Challenges in rolling out new services and customer acquisition in Emerging, Transition and Saturated Markets
- Strategies to drive differentiation
o Customer centricity-Consolidation of disparate modular systems
o Delivering the promised service - Compelling and user intuitive
offer roll outs
o Managing network metamorphosis - Integrated network and device
- Best practices of business transformation, in areas of service management transformation, umbrella network management, and unified charging transformation
Key benefits to operators from this session:
- Gain insights into the strategic use of OSS/BSS
- Benchmark yourself against the best practices of leading operators
- Outline your transformation roadmap
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Senior Consulting Analyst, OSS BSS Global Competitive Strategies (OSSCS)
Stratecast a division of Frost & Sullivan
Mr. Whitelock has managed executive-level relationships with a variety of communications industry companies including service providers, independent software vendors (ISVs), network equipment manufacturers, computing infrastructure suppliers and solution integrators...
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Head of Operations and Business Software, Asia Pacific
Nokia Siemens Networks
Abhay Padmanabhan holds the position of Head of Operations and Business Software, Asia Pacific, at Nokia Siemens Networks. He joined Nokia in 2006 as the Head of the Software Product Line (OSS) for the Asia Pacific Region and took the OSS and BSS business through the integration into Nokia Siemens Networks...
All registrants will receive a copy of Frost & Sullivan's Custom Whitepaper on "The Changing Face of OSS-BSS: Unlocking Its Potential for Competitive Differentiation”