About Ask the Thought Leader Webcasts (ATL)

What is an Ask the Thought Leader Webcast?

During the Ask the Thought Leader webcast, the Growth Team Membership™ (GTM) presents a Best Practice Guidebook, which is a step-by-step profile of the activities performed by a company to solve a pressing business challenge. The webcast features a discussion on key lessons learned and a live Q&A session with a "Thought Leader," the executive responsible for implementing the best practice.

Who is the audience for an Ask the Thought Leader Webcast?

The audience is specific to the business challenge addressed in the featured guidebook. Audience members are executives drawn globally from the eight functions - the CEO's Growth Team - that CEOs rely on to shape and execute their growth strategy. The eight functions are: Marketing; R&D/Innovation; Corporate Strategy; Corporate Development; Sales Leadership; Market Research; Competitive Intelligence; and Investors.

How are the topics for the Ask the Thought Leader Webcasts and Best Practice Guidebooks determined?

Each year the GTM surveys executives in the eight functions in the CEO's Growth Team to identify their most pressing functional challenges. The survey results create a member-driven research agenda for the GTM focused on addressing these key challenges. The webcasts present  a number of the resulting best practice guidebooks.


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