Custom Programs

 

Overview
Frost & Sullivan's Executive Workshop Road Shows are a series of custom, one day, content-driven Executive Workshops, organized in strategically selected cities to maximize prospective executive audiences. The Executive Workshop Road Show runs on consecutive days within a time frame of one-two weeks and is integrated with a sequence of pre-, real-time and post-event eBroadcasts.

The Frost & Sullivan Difference
Frost & Sullivan's unique multi-channel campaign combines the power of its brand name with a breakthrough event format (over 80% interactive). With in-house analyst resources and 25+ years of event management and marketing expertise, Frost & Sullivan is committed to executing campaigns focused 110% on "business development." Unlike typical road shows that rely on corporate promotions and giveaways to drive in non-paying attendees, Frost & Sullivan's Executive Workshop Road Show are content driven and attract those who are willing to make an investment in both time and capital to access this targeted cutting-edge program focused on strategies and solutions.

Multi-Channel Approach
The Executive Workshop Road Show is integrated with a series of up to five eBroadcasts providing a 3-tier approach that accelerates the sales cycle and deviates from standard "product awareness" and "lead generation" objectives to focus on "business development." By integrating the eBroadcasts with the Executive Workshop Road Show, Frost & Sullivan achieves three primary goals:

Pre-event
Introduces and familiarizes prospective customers with your services

Onsite
Offers the venues to further these relationships face-to-face and close the deal

Post-event
Enhances and expands your customer database by continuing to deliver real-time solutions and marketplace thought leadership

Full-Service Implementation & Turnkey Solution
Frost & Sullivan employs decades of event management expertise to cover all aspects of the time consuming activities involved in the production, marketing and execution of this Executive Workshop Road Show. Onsite and offsite, we ensure your team's resources are kept to a minimum and your investment maximized.

Format & Opportunities For Integration
Choose between a one-week or two-week, ½ day or full day, custom Executive Workshop Road
Show. It is strongly suggested to incorporate between 3-5 audio, taped video and/or live streaming video eBroadcasts per Executive Workshop Road Show to run pre-event, at the event and post-event. In addition, Frost & Sullivan recommends you review the possibility of integrating your Executive Workshop Road Show with our Executive MindXchanges, Executive Exchanges and Global Excellence Awards dinners.

ROI Potential
Frost & Sullivan's breakthrough content driven format provides a participant value the typical corporate hosted road show cannot match. This information rich, solutions-oriented approach increases audience participation and receptivity to your message. Combining the targeted introductions of your services via pre-event eBroadcasts with the ability to meet, greet and further relationships with these very same prospects onsite, this integrated campaign is built on the premise of not starting, but completing your sales cycle. Your ROI is all but guaranteed.

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