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Frost & Sullivan Honors NDS Surgical Imaging for its Exceptional Branding Efforts, Backed by Pioneering Technology and Strong Product Suite

Palo Alto, Calif. — May 17, 2008 — Based on its recent analysis of the surgical market, Frost & Sullivan recognizes NDS Surgical Imaging with the 2008 North American Brand Development Strategy Leadership of the Year Award for its outstanding efforts in building its brand. The company has been very successful in penetrating the surgical sector by establishing its position at the forefront of medical display technology.

“NDSsi has truly reached a new height in the market by revolutionizing the medical imaging industry,” says Frost & Sullivan Research Analyst Samantha Barbosa. “Its branding is built upon its ‘Integrate. Visualize. Perform.’ vision and unique ability to supply the global surgical markets with technologies that enable practitioners to integrate information from many sources, visualize a defect or condition within the body and to perform an intervention that improves the quality of care.”

The NDSsi product portfolio is segmented based on integration and visualization. NDSsi visualization technologies enable Imaging Informatics in the Surgical suite workflow allowing surgeons and clinical staff to focus on delivering therapy that improves patient outcomes and provides exceptional value to the minimally invasive surgical community.

NDSsi audio and visual streaming technologies also allow simultaneous transmission of images to a wide array of locations, including offices and/or auditoriums around the world for real time consultation, medical documentation and teaching.

“The company’s contributions to the market powerfully support the critical needs of the surgical suite,” notes Barbosa. “The HD image viewing solutions coupled with multi-modality delivers greater efficiencies during minimally invasive surgeries and interventional imaging procedures.”

Based on the company’s strong brand development efforts, Frost & Sullivan is proud to present NDSsi with the 2008 Brand Development Strategy of the Year Award in the North American medical imaging market.

Each year, Frost & Sullivan presents this Award to the company that has demonstrated excellence in brand development within the industry. The Award recognizes the company's ability to best perceive consumer needs and develop marketing strategies that elevate the brand’s quality, style, and image to create an overall value perception. It also lauds the combination of unique product quality, communication, distribution, and packaging strategies that have allowed the recipient to exhibit superior market growth skills.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

“NDSsi’s professional commitment and responsiveness is a central focus for our business, as we work closely with our OEM Customers to stay ahead of the latest advancements in surgical imaging and visualization,” said Dhiraj Carumbaya, Vice President of Marketing at NDSsi. “We are honored that Frost & Sullivan recognized us for our brand building efforts, and we will continue to innovate and deliver important value to our Customers.”

To learn more about NDSsi’s products for the surgical suite, please go to http://www.ndssi.com/.

About NDS Surgical Imaging

NDS Surgical Imaging (NDSsi) is a technology and market Leader in the global Surgical and Medical Imaging Markets by virtue of its innovative surgical and diagnostic imaging technology and products. NDSsi’s growing technology portfolio continues to support the rapid development of minimally invasive surgical procedures and medical imaging. NDSsi is a privately held company, located in Silicon Valley with US-based manufacturing and development facilities with worldwide sales and service offices.

About Frost & Sullivan

Frost & Sullivan, the Global Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan’s Growth Partnerships, visit http://www.awards.frost.com.

Contact:

Stacie Kopecki
210.247.2450
Stacie.kopecki@frost.com

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