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Frost & Sullivan Lauds NDS Surgical Imaging’s Innovative Technologies in the Rapidly Changing Medical Display Market

Palo Alto, Calif.October 30, 2007 —NDS Surgical Imaging is the recipient of the 2007 North American Frost & Sullivan Award for Technology Leadership in the medical display market. The company owes this success to its ability to understand market needs and actively pursue their fulfillment by developing new technologies.

NDS Surgical Imaging has built on its success in the surgical display market to become a major player in the medical display market. It has carefully assessed surgeons’ needs and delivers several technologically advanced devices.

“The company provides displays with the largest selection of sizes and features, ranging from 19 to 55 inches, each with proprietary digital signal processing (DSP) that delivers exceptional images,” says Frost & Sullivan Research Analyst Zachary Bujnoch. “The NDS 55“ display, for example, is the largest medical display the market, specifically designed for use in the operating room and benefits surgical and clinical teams.”

NDS is also a leading adopter of high definition (HD) technology in video surgery suites. It provides novel features for numerous HD video applications. Although adept at catering to existing market needs, NDS’ true calling is the development and implementation of technology for new market requirements.

One of these latest demands is for a unified, flexible display of multiple images on a single interface to facilitate on-demand retrieval of certain reference images during surgical procedures. NDS has developed such next-generation technologies, which have begun to be included in other display technologies for use during non-invasive surgeries.

NDS also participates in the medical imaging and patient monitoring segments and has a strong standing in the bigger and more competitive picture archiving and communication system (PACS) imaging market. NDS is successful in the patient monitoring displays space because it offers excellent technologies with the latest touch screen capabilities as well as audio alarms.

“An absolutely essential component for all competitors in the medical imaging displays space is successful digital imaging and communications in medicine (DICOM) calibration,” notes Bujnoch. “NDS delivers some of the best adoption rates for the DICOM calibration curve in the market, which in turn is supported by NDS’s high-quality calibration software.”

Each year Frost & Sullivan presents this Award to the company that has demonstrated excellence in technology leadership within its industry. The recipient company has shown technology leadership by excelling in all stages of the technology life cycle—incubation, adaptation, take-up, and maturity—to ensure a continuous flow of improvements. By innovating leading-edge concepts, the company has pioneered client applications.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About NDS Surgical Imaging

NDS Surgical Imaging (NDS) is a technology and market Leader in the global Surgical and Medical Imaging Markets by virtue of its innovative surgical and diagnostic imaging technology and products. NDS’ growing technology portfolio continues to support the rapid development of minimally invasive surgical procedures and medical imaging. NDS is a privately held company, located in Silicon Valley with US-based manufacturing and development facilities with worldwide sales and service offices.

About Frost & Sullivan

Frost & Sullivan, the Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information, visit http://www.awards.frost.com.

Contact:
Stacie Kopecki
210.247.2450
Stacie.kopecki@frost.com

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