Data Driven Ideation - Our Workshop Facilitation Services
“Innovating with Trends” workshops constitute an incremental part of our services. They are used to drive awareness of the changes facing companies and society over the coming years and how to develop a strategic response.
Overview
Our workshops range from half day sessions to full weeks but it is typical to expect two days and to be attended by mid to senior level employees dedicated towards their company’s innovation and growth. The workshops may include Strategy Planning, R&D, Marketing, Product Development, Executives and more departments. The process is highly collaborative and not only looks at key themes and issues that provide opportunities for growth, but also specific areas that can be explored to accelerate it.
We take clients through a diligent process to determine the real impact of trends on the business and explore growth opportunities.
Example Workshop Types
Mega Trends Workshop:
A dynamic one to a two-day exploration into the key trends driving society. In this session, we provide significant tailored content geared toward understanding new transformative and disruptive areas of growth.
Example of a “Macro to Micro” process adopted for integrating Mega Trends into strategic planning and driving market and innovation opportunities:
Establish Mega Trends Criteria
Secure Buy-in from Board
Establish Mega Trends Team
Prioritize Trends
Integrate into Strategic Planning Process
Focus Innovation Pipeline
Objective
Establish a companywide definition for Mega Trends to ensure alignment
Objective
Gain commitment from the Board on Mega Trends
Objective
Establish a dedicated Mega Trends team to work with key Stakeholders across the business
Objective
Identify the most meaningful Mega Trends and focus on those with the greatest potential impact on growth
Objective
Integrate Mega Trends into the strategic planning process
Objective
Base innovation and market growth decisions off a project’s alignment with noted Mega Trends
Action
The Vice President of Corporate Development establishes criteria for identifying global trends and conducts research to develop initial mega trend clusters
Action
The Vice President of Corporate Development establishes criteria for identifying global trends and conducts research to develop initial mega trend clusters
Action
Corporate Development tasks a cross-functional Mega Trends team with managing strategic and tactical activities of Mega Trends initiative
Action
The Mega Trends team individually and collectively identifies, clusters, and prioritizes trends that present the greatest growth opportunities Knorr-Bremese
Action
The team integrates Mega Trends into critical stages of the planning process to ensure trends inform all strategic planning decisions
Action
The divisions feed the prioritized Mega Trends into the innovation process, ensuring the pipeline and market growth opportunities are heavily influenced by Mega Trends analysis
Smart Cities Workshop:
As cities evolve to an increasing reality of overpopulation and pressure from global competition, they must innovate. The rise of smart cities is misunderstood by many: this one to two day session serves to drive awareness of priority areas of focus and helps cities create implementable strategy plans to tackle this complex issue.
Example of a city Growth Workshop detailing a systematic process to understand Smart Cities and uncover growth opportunities:
Future of Industry Workshop:
Industries in all areas are converging faster than companies imagine, leading to an era that we call Disrupt, Collapse and Transform. In this era, disruption is coming from all angles requiring a full 360 degree perspective to ensure a company’s future. Industries are collapsing, creating new opportunities for incumbents and white space for disruptors to create new market openings. Transformation will only happen with the companies who treat foresight as the front line of attack. This session focuses on specific markets or industries to help companies evaluate growth opportunities in mobility, healthcare, IT, retail or any of the hundreds of markets our team works in.
Example of a rail vehicle systems manufacturer using the Mega Trends toolkit to drive innovation pipeline:
Future of Country Workshop:
Industries in all areas are converging faster than companies imagine, leading to an era that we call Disrupt, Collapse and Transform. In this era, disruption is coming from all angles requiring a full 360 degree perspective to ensure a company’s future. Industries are collapsing, creating new opportunities for incumbents and white space for disruptors to create new market openings. Transformation will only happen with the companies who treat foresight as the front line of attack. This session focuses on specific markets or industries to help companies evaluate growth opportunities in mobility, healthcare, IT, retail or any of the hundreds of markets our team works in.
Example of a rail vehicle systems manufacturer using the Mega Trends toolkit to drive innovation pipeline:
