Telefonaktiebolaget LM Ericsson (Ericsson), one of the early propellants in GSM market, reached 31.0 percent of global newly added GSM market share. Huawei Technologies Co., Ltd. (Huawei) accounted for 27.0 percent of the GSM market in the same year and shows the potential to occupy a better position in future. As one of the top four GSM equipment providers, ZTE Corporation (ZTE) grew rapidly during the past five years. In 2008, its share in the global newly added market attained 15 percent, which justifies its dominance in the market. Chart 1 shows the market share analysis for the global GSM market in 2008.
Chart 1 GSM Newly Added Market: Market Share Analysis, 2008
As seen in Chart 2, Ericsson and Huawei show strong competitive strength, ZTE enters the 1st Group of global GSM equipment providers along with Nokia Siemens Networks (NSN). Alcatel-Lucent (ALU) is losing its market share gradually and has been positioned in Group 2.
Chart 2 Global GSM Market: Positioning of Top Five Providers
1) At present, GSM owns over 3.38 billion GSM, WCDMA-HSPA subscribers worldwide and 83.5 percent of global mobile market share. According to the Industry Life Cycle, GSM continues to gain ground till 2014 due to the increase of the emerging markets, relatively low price of GSM endpoints, and GSM technology revolution.
2) During the past five years, ZTE and Huawei gradually became the mainstreaming equipment providers in GSM market as a result of localized operation, customized invention and strong cost competitiveness. Huawei is likely to seek more market opportunities and demonstrate its competitive strength. ZTE is supposed to continue to find more opportunities and exceed NSN to become one of the top three GSM equipment providers by the end of 2009.