Is the Market for Card Printers Expected to be Phased Out?

Published: 21 Dec 2017

Plastic cards are used in a variety of applications across markets such as retail, hospitality, manufacturing, government, education, and transportation and logistics. Technological advances have resulted in allied technologies such as near-field communication (NFC) and biometrics being used in certain applications such as loyalty and gift cards that have witnessed a decline in demand in recent years. Despite being deployed largely across applications, is the market for cards and card printers likely to be phased out? We believe that the commercialization of biometric modalities through the introduction of fingerprint sensors in Apple and Samsung smartphones has resulted in increased understanding and trust among customers toward using these technologies. Hence, although not immediate, this is expected to impact the demand for cards and card printers across applications.

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