Movers & Shakers Interview with Mr. Denny Wong, Chairman and CEO, Advanced Card Systems Ltd.

Published: 17 Jan 2007

By Jafizwaty Ishahak, Program Manager, Smart Cards and Auto ID, APAC

Mr. Denny Wong

Jafiz (Jafizwaty Ishahak): Where does ACS fit in the smart card value chain and do you see any changes in the next few years?

DW (Denny Wong): The mission of ACS is to become a leading provider of smart card and reader technologies in the world market. We develop a range of smart card reader products and develop card operating systems. We deploy contract manufacturers to produce our readers and to produce the smart cards with our operating systems. We do not provide smart card solutions. Thus we can be called an enabler of smart card based solutions. Initially, we focused on developing PC-linked readers. We have become among the leading provider of PC-linked readers in the world. We are now widening the range of smart card readers we develop. We are also developing more sophisticated card operating systems. Thus in the next 2-3 years, we will continue to be primarily a reader and card technology provider. However, we are getting into the business of providing solutions. The first market segment will be payment solution using contactless cards. The business of providing solutions may become a vital part of our business after 2-3 years.

Jafiz: What are the main smart card applications for smart card readers today particularly PC-link readers?

DW:

EMV Migration

The use of smart cards for financial transactions has become a reality today as EMV worldwide migration has been in motion. The use of smart cards is an essential method to reduce frauds but it is also a challenge in view of the need to build the infrastructure to use smart cards. ACS provides products, services and associated support and consulting services for this EMV migration in terms of reader and terminal technologies.

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