Anticipation is building for the 4th Annual Sales Team Accelerator Retreat: A Frost & Sullivan Executive MindXchange. Themed Building Peak-Performing Sales Organizations, this highly interactive one-day experience will take place at the Westin New York at Times Square on June 22nd 2022. The event will bring together Chief Sales and Revenue Officers, Vice Presidents and Directors of Sales, Sales Enablement and Sales Operations. Customer Experience leaders and other industry pros ready to ramp up their selling strategies will also be in attendance. Fun activities like a mid-morning Upside Down Networking Reception will give participants the chance to sip bloody marys and mimosas while mingling with peers.
What’s Next for Sales Pros?
Headliner Darrell Gunter, Professor, Salesmanship and Sales Management, Stillman School of Business at Seton Hall University, will kick off the event with a presentation entitled What’s Next: Engaging Customers in New Ways Throughout the Buying Journey. Gunter will address the fact that COVID-19 has disrupted the traditional customer buying journey and provide new, agile, digital strategies to guide sales teams on the road to profitability. His presentation will include:
- Insight on the key analytics that your sales team must command to enhance the buying experience
- Key learnings on new practices that will breathe new life into your customer’s buying journey
- Enduring principles of the consultative sales process
The Executive Brainstorm – Tech Enabled Selling in the New Business as Usual session will feature a panel of expert sales leaders from Aramark, Cox Automotive, Teleperformance and other leading companies. They’ll explain why it’s so important for businesses to evaluate their tech stack readiness to enable digital selling conversations. The thought leaders will also share the latest frameworks, techniques and sales practices needed to succeed today.
Moderator Cynthia Barnes, Founder & Chief Executive Officer, National Association of Women Sales Professionals, will help participants understand the benefits of leading from a position of value, not necessarily product, as well as provide actionable steps to increase pipeline, move opportunities forward, and win bigger deals.
Making the Rounds!
Making the Rounds, consisting of rapid-fire 15 minute sessions, is sure to be another STAR highlight. Participants will choose two of four themed brainstorming sessions (see below) and roll up their sleeves to collectively provide solutions to some of today’s most vexing sales challenges. Participants will leave with a list of ready- to- operationalize ideas to address these issues:
Round 1: Sales & Marketing Collaboration to Drive Resiliency
Round 2: Show Me the Money – What’s Your Compensation Strategy?
Round 3: Account Based Marketing Strategies, Tactics & Insights to Drive ROI
Round 4: Boosting Company Culture and Revenue Through Diversity and Equity
Come connect in-person with a high-level group of leaders on the cutting edge of B2B sales innovation ready to share and support their peers. Click here to learn more or register for the 4th Annual Sales Team Accelerator Retreat: A Frost & Sullivan Executive MindXchange.
By Patricia Jacoby
Content Specialist, Marketing
Frost & Sullivan