EDWARD M. KOPKO CEO and Publisher of Chief Executive Magazine Butler International, Inc >>More David Frigstad Chairman Frost & Sullivan Frost & Sullivan research indicates that 93 percent of CEOs feel that growth is their top objective >>More Chip Bisignaro Global Business Manager Arkema’s Technical Polymers A global chemical player, Arkema consists of three strategically related business segments >>More Ken Sawka Managing Partner Outward Insights A balancing act is crucial when a company weighs strategic certainty with strategic flexibility >>More	A persistent challenge to business executives is the need to balance strategic certainty with strategic flexibility.  Indeed, in his book The Strategy Paradox, Michael Raynor notes that managers must make choices with far-reaching consequences today, but must base those choices on assumptions about a future they cannot predict.  If the future does not turn out as expected, these strategies can fail horribly.  Effective growth strategies must identify future uncertainties and develop strategic options to successfully exploit growth opportunities.  One such tool for doing so is scenario-based strategic planning, a method that bases strategies on several different plausible futures as a means to manage uncertainty. In this eBroadcast, attendees will learn: Best practices for applying scenario-based strategic planning to help companies achieve a higher level of success when developing and implementing strategies for growth. A case study on how a specialty chemicals company employed scenario-based strategic planning to chart a growth strategy for a key product in the face of high competitive uncertainties.  Action steps for how to apply scenario-based strategic planning in their companies A framework for establishing an early warning intelligence process that keeps scenario-based strategic plans nimble and flexible Click Here to Register and join Frost & Sullivan and leading industry experts as we take a deeper look at how scenario-based strategic planning is crucial in managing uncertainty and fostering business growth.  Share and exchange your experience and viewpoints with our panel of experts during our live interactive Q&A following the presentation.
As our appreciation to you for joining us on this eBroadcast, all participants will be entered into a give-away for a $50 American Express Card! All registrants will be eligible to receive a $495 credit voucher* toward any one of our upcoming Executive MindXchange events. * $495 Credit Voucher must be redeemed and allocated no later than Friday, September 30, 2008.