Greg Caressi Senior Vice President, Healthcare & Life Sciences Frost & Sullivan Dr Andrea LaFountain Founder and CEO Mind Field Solutions Greg Zych Marketing Manager McKesson Patient Relationship Solutions Click Here to Register and join Frost & Sullivan and leading industry experts as we take a deeper look at patient adherence.  Share and exchange your experience and viewpoints with our panel of experts during our live interactive Q&A following the presentation. As barriers to physician access continue to grow, the demand for proven ROI is prevalent, and the continual challenges of market dynamics impact the overall pharmaceutical growth. The approaches that many pharmaceutical companies continue to use to drive improved adherence must evolve from mass-distribution to a targeted, focused strategy, designed to reach the right patients to optimize their engagement, affect adherence and ultimately enable customer relationship marketing.   Join Frost & Sullivan and our panel of experts for a complimentary eBroadcast as we uncover the best strategies and tools to drive Pharmaceutical Loyalty and Adherence program toward personalization.   During this program, we will: Discuss the benefits of utilizing a targeted approach when designing your loyalty program Hear from experts who will offer insights into optimizing your loyalty programs to target the right patients at the right time Learn effective techniques and the appropriate use of data and tools to design an intelligent program that drives ROI