Charlie Whelan  Consulting Manager, Healthcare Frost & Sullivan Greg Caressi Senior Vice President, Healthcare & Life Sciences Frost & Sullivan Derek Rago VP Marketing & Strategy McKesson Murat V. Kalayoglu, MD, PhD., Co-founder and Chief Operating Officer HealthHonors® Corporation Being patient-centric is preeminent in building successful adherence programs. Understanding what motivates the patient and delivering a compelling value exchange that moves the patient toward action are the keys to success.  But, uncovering these motivations, beliefs, and barriers is not an easy task.  And building a scalable solution is sometimes even more difficult. Join us for this on demand 60-minute complimentary eBroadcast as Frost & Sullivan and McKesson Patient Relationship Solutions share real world outcomes.  We will discuss:  Enabling Action: Why engaging the patient and influencing behavior change cannot be accomplished without a solid understanding of what motivates and inspires a patient. Best Practices for Taking it Wide: Personalized programs are effective, yet often expensive.  And, they have to be designed for scalability to see an effective return. Click here to register, listen in on the experiences of others, and walk away with actionable strategies on how you can build a world-class adherence program that drives behavior change in individual patients.  Don't miss out - register today!